New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

New York Political Strategy

Running for New York City Council: What to Know Before You Declare

New York City has 51 City Council districts, and every one of them is a different race. Before you announce, it pays to answer a few hard questions honestly.

1. Know your district

Who votes in your district’s primary? Which neighborhoods, buildings and communities turn out, and which do not? Look at past results, turnout by election district and the issues local residents raise at community board meetings. Your strategy starts here.

2. Plan for petitioning

To get on the ballot you need valid signatures from registered voters in your party and district, collected in a short window set by the Board of Elections. Signatures get challenged, so experienced campaigns collect well above the legal minimum and check them carefully.

3. Build a fundraising plan around matching funds

New York City’s public financing program matches small contributions from city residents, which makes a strong small-dollar plan one of the best investments a Council campaign can make. Learn the rules early: there are qualification thresholds, spending limits and strict reporting requirements.

4. Think in rankings

City primaries use ranked-choice voting. You need first-choice votes, but second and third rankings can decide a close race. Think about which candidates’ supporters are most likely to rank you next.

5. Assemble the team

  • A campaign manager who owns the plan and the calendar
  • A treasurer and compliance support for finance rules
  • A field lead and neighborhood volunteers
  • Help with message, press, mail and digital

If you are thinking about running, talk to us before you announce. The decisions you make in the first few months shape the whole race.