our work
Campaigns, Causes & Results
Many of our engagements are confidential. These examples show the kind of work we do for candidates, nonprofits, unions and businesses across New York.
City Council, Open Seat
A first-time candidate with no name recognition, built into a ballot-ready, fully funded campaign
The challenge: An open City Council seat drew a crowded primary field. Our candidate was a respected community leader, but few voters knew the name.
What we did:
- Benchmark poll and voter-file analysis to find the neighborhoods and voter groups that would decide the race.
- A petitioning plan that qualified the campaign for the ballot with a comfortable margin.
- A small-dollar fundraising program built around New York City’s public matching funds.
- Endorsements from local clubs, unions and community leaders, plus a ranked-choice strategy with like-minded candidates.
Public Affairs, Coalition
Uniting tenants, small businesses and faith leaders behind a neighborhood housing proposal
The challenge: A neighborhood housing proposal faced skepticism at the community board and in the City Council.
What we did:
- Built a coalition of tenant associations, small business owners and faith leaders.
- Organized residents to testify at the community board and City Council hearings.
- Placed op-eds and community media stories featuring local voices.
- Coordinated meetings with the local Council Member and committee staff.
Government Relations, Albany
Moving a nonprofit’s funding priority into the state budget conversation
The challenge: A statewide nonprofit needed legislators in Albany to understand and support a program that was missing from the budget.
What we did:
- Mapped the committees, members and staff who shape the budget.
- Prepared briefing materials and testimony with real data from the program.
- Organized an advocacy day so members could hear from constituents in their own districts.
- Followed up through the budget negotiations with clear, timely asks.
Crisis Communications
Steadying an organization’s reputation during a fast-moving news story
The challenge: An organization faced a sudden wave of press questions about an incident at one of its sites.
What we did:
- Gathered the facts quickly and set one spokesperson and one message.
- Drafted holding statements, FAQs and staff guidance within hours.
- Briefed partners and elected officials before they read about it in the news.
- Followed up with a clear plan to address the underlying problem.
Mail & Digital
A targeted mail and digital program aimed at likely primary voters
The challenge: A State Assembly campaign needed to persuade undecided primary voters in a short window.
What we did:
- Built audiences from the voter file and past primary turnout.
- Designed a sequence of mail pieces with a clear contrast and a strong closing message.
- Ran matching digital and streaming ads to the same voters.
- Finished with in-language GOTV reminders for early voting and Election Day.
Field Operations
A volunteer canvass that knocked on doors in every precinct
The challenge: A grassroots campaign had enthusiasm but no field structure.
What we did:
- Recruited and trained neighborhood captains for each part of the district.
- Set weekly door and phone goals tied to the vote goal.
- Tracked every conversation so the campaign knew exactly where it stood.
- Ran an early voting and Election Day turnout operation.
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