Public Affairs
Public Affairs & Issue Advocacy
Public Affairs & Issue Advocacy Campaigns
Sometimes the best way to change a decision in City Hall or Albany is to change the public conversation first.
Public affairs campaigns combine government relations with grassroots pressure, coalitions and media. We find the people most affected by an issue, help them tell their story, and make sure decision-makers hear it, in their districts and in the press.
All of this is run by one team, in-house, so the lobbying, organizing, paid media and press work move in the same direction at the same time.
what is included
How We Help
Campaign strategy
One plan that ties the policy goal to the public campaign.
Coalition building
Community groups, labor, faith leaders, businesses and trusted voices.
Grassroots organizing
Petitions, call-in days, rallies and constituent meetings.
Paid media
Targeted digital, video, print and mail aimed at key districts.
Earned media
Press strategy, op-eds and editorial board outreach.
Opinion research
Polling and focus groups to find the message that moves people.
Validators & spokespeople
Credible voices recruited and prepared to speak for the issue.
Rapid response
Fast answers when opponents attack or the news changes.
related services
More Ways We Help
Let’s Talk About Your Goals
Tell us about your race or your issue. The first consultation is free and confidential.